Together We Can Tackle Child Abuse Campaign – resources for all

DFE013_1400x500_CR1 (1)


The Together, we can tackle child abuse campaign was launched by the Department for Education with the support of local authorities and other partners.

The aim of the campaign is to encourage members of the public to report instances of child abuse and neglect and overcome the barriers that stop people reporting. We all have a role to play in protecting children and young people. Together, we can tackle child abuse.

How to spot the signs of child abuse and neglect
To spot the signs of child abuse or neglect, look for changes in:

One concern was that people were unclear on how to spot the signs of child abuse and neglect – so this easy ABC is being promoted by the campaign.

What stops people reporting?
Most people find the decision to report child abuse a difficult one. These fears are understandable, but unfounded.

A third of people who suspect child abuse, do nothing. A number of people do not act on their suspicions because they are worried about being wrong.

Busting myths and barriers to reporting child abuse

Myth: reporting a child/family to ‘social services’ means the child will be removed from their family immediately by social workers
Fact: social workers protect vulnerable children and provide support to families in need of assistance.

  • Sharing your concerns with a local authority will not mean a child is taken into care, but could mean the authorities spot a problem sooner and can take action to help the child and the family concerned
  • ultimately the decision for removing a child from their family rests with the courts.

Myth: it is only child abuse if there is physical or sexual violence
Fact: nationally in 2014/15 over three quarters of the children on child protection plans were there as a result of neglect or emotional abuse of the remaining children reasons were 10% for physical abuse and 5% for sexual abuse many children and young people are likely to experience more than one type of ab

  • Emotional abuse includes bullying, making a child feel worthless or unloved, inadequate, deliberately silencing them or frequently causing a child to feel frightened or in danger
  • neglect covers the ongoing persistent failure to meet a child’s basic needs; it may include failing to provide adequate food, shelter, clothing, or medical treatment; likewise failing to protect a child from harm or danger or not ensuring proper care or supervision
  • to spot the signs of child abuse or neglect, look for ABC changes as above.

Myth: people will know it was me who reported them
Fact: when you make report to children’s social care you will be asked for your details but can say if you would prefer they were kept private.

Myth: it is not my job to report child abuse – that’s for teachers or professionals to handle
Fact: keeping children safe is everyone’s responsibility – everyone in the community has an important role to play.

  • An abused child wants the opportunity to be heard, but children need adults to spot the signs, notice if something is troubling them, and act on their concerns
  • a third of people who suspect child abuse, do nothing – people do not act on their suspicions because they’re worried about being wrong but you don’t have to be absolutely certain about your suspicions; if you have a feeling that something’s not right, talk to your local children’s social care team who can look into it
  • remember to trust your instincts

Myth: child abuse doesn’t happen in my neighbourhood – I live in a good area
Fact: whatever their background, age, gender, race or sexuality or wherever they live, any child or young person could be abused or neglected – child abuse and neglect can occur anywhere.

Myth: it is best to wait until you’re absolutely certain you have firm evidence before reporting child abuse
Fact: you don’t have to be absolutely certain about your suspicions; if you have a feeling that something’s not right, talk to your local children’s social care team who can look into it.

  • a third of people who suspect child abuse, do nothing – number of people do not act on their suspicions because they are worried about being wrong
  • remember to trust your instincts

Myth: if the child doesn’t tell someone about the abuse taking place it cannot be that serious
Fact: research indicates that children and young people suffering abuse may make multiple attempts to tell someone; however, talking about this is a difficult subject.

  • It may be more subtle than just coming out with it or showing a visual sign
  • while young people told a diverse range of people about their abuse; friends and mothers were by far the most common people who they spoke to first.

Myth: children are just attention seeking when they act up
Fact: changes in behaviour are one of the key signs that a child may be suffering from abuse or neglect.

Myth: children have lots of adults they can turn to for help if they are being abused
Fact: children and young people find it extremely difficult to ask for help from anyone if they are being abused.

The most common barriers that stop them asking for help are:

  • having no one to turn to: absence of someone trusted to tell and feelings of isolation
  • fears and anxieties manipulated by the abuser
  • developmental barriers
  • emotional barriers and anxieties
  • no one listened and no one asked: lack of recognition of abuse by others
  • anxiety over the confidentiality of their information.

What should you do if you suspect child abuse?

If you suspect child abuse or neglect, you should contact the Manchester Contact Centre on 0161 234 5001 or if a child is in immediate danger the police on 999.

For more information about reporting visit our concerned? page

You can also find out more information from the government website at

Campaign toolkit

Included with the campaign toolkit is a video and other materials such as posters and leaflets designed to raise awareness amongst professionals and the wider community about child abuse and the importance of reporting concerns as quickly as possible to ensure children and young people are kept safe.

Visit the campaign website at  or download the DfE campaign-leaflet

The content puts the child at the heart of the campaign with a range of emotionally engaging creative content. Free to use for all, the content has been tried and tested with parent groups and experts in the sector.

Core campaign content on the partner site: logo, campaign key messages, campaign overview copy, and suggested social media posts. Digital content includes animations, animated gifs and info-graphics.

The aim is that these will:

Access the materials, and guidance on how to use them can be found on the website at

The key call-to-action for reporting across the campaign content directs people to the website where members of the public can enter their postcode to contact their local council.

Resources: Infographics and Mythbusters

Scenario 1 - Everyone's Responsibility  Scenario 2 - Opening Up Scenario 5 - Putting themselves at risk Scenario 4 - Patterns of Behaviour Scenario 3 - Bad Behaviour





Got a question?

Use our quick Q+A to find commonly asked quesitons.

Can’t find what you are looking for?

View our resources page

Latest News and Training & Events

We try to keep our newsfeed as up to date as possible and feature items of interest to practitioners and volunteers across our partnerships




Anyone who has been affected by the suicide of a loved one knows how devastating ...



The Manchester Safeguarding Partnership (formerly Manchester Safeguarding Adults ...




Date:  Thursday 3rd October 2019      Time:  2 -3.00 pm (1.45 pm Registrat...



Date: 11th February 2020 Venue: Leeds Next year's conference will explore ...


GMFRS logo
nwas logo
CPS logo
Christie logo
Cafcass logo
GMSP logo
hw_manchester logo
Macc logo
PAHT logo
MFT logo
mhcc logo
NHS England logo
CRC logo
NPS logo
GMP logo
Barnardo's logo
MCC logo
Manchester Safeguarding Boards